Assembling your Dream Team for Recurring National Events

Event planning is a complex job, spanning from the strategic to the tactical. One day you may meet with executives to line out conference programs, and the next finds you sampling desserts with catering and calculating seating diagrams for your…
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Choosing a Production Partner Right-Sized to Your Needs

Hiring the right-fit production partner can have a substantial impact on the quality and ROI of your event. If your event is small and contained, a transactional production vendor may best serve your needs. For more complex events such as conferences…
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How to Write an RFP for Your Next Event

Writing an RFP for an upcoming event doesn’t have to feel like an event in-and-of itself. In fact, if done well, it can save your time as well as the production team’s time up front and throughout the event planning and execution process.…
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A Customer Advisory Board and your Product

In order for businesses to generate revenue, they must be able to sell a product or service to customers. While that is a simplified scenario, it is the underlying truth of all for-profit businesses (and even most non-profits and governments).…
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Field Marketing vs. Event Planning: Not one in the same

The marketing ecosystem and its functions is an essential part of any successful organization. But oftentimes, marketing is also somewhat shrouded in mystery. Everyone knows you need it, but not everyone knows what it is or how to successfully…
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Getting the most from Executive Engagement Meetings

Why is Executive Engagement important? Executive engagement has been called the “DNA” of businesses and organizations. Without leadership development and engagement, the organization can be plagued with little energy or drive. Executive…
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