Professional meeting planners face more scrutiny on their M&E spend than ever before. Many are not used to having so much attention paid to their spending. As the marketing process becomes more complex with ever increasing channels and specialized demographics, the slices in the financial “pie” keep getting thinner and justification for every bite of the pie is more important in terms of financial performance.
C-Suite executives who used to allow marketing departments free run during sales meetings and trade shows are now focusing on the total spend because they cannot unravel the mystery of returning an investment for meetings & events.
This white paper shows meeting and event planners a better, more effective approach to justifying your M&E budget.
To download this white paper, please complete the form on the right.