How to Deliver a High ROI Metric in Experiential Marketing

Experiential Marketing (Events) are often viewed as a unnecessary expense instead of a critical investment to achieve a unified business goal. Prove the value in events by demonstrating a high return on investment (ROI). M&E teams can demonstrate ROI, but this is not as simple as applying a traditional financial ROI formula.

Learn how to demonstrate a high ROI for your next event and prove to your boss the value in experiential marketing. Download this white paper to learn:

• The History of ROI
• The Theory of Constraints
• Planning and Measurement
• Context is Critical
• The ROI on ROI

To download this white paper, please complete the form on the right.