As you begin to plan your next event, lighting and other AV requirements should be at the top of your list. While they may seem like afterthought elements, they are, in fact, something that can set your event apart from all of the others out there.
Creating ambiance and effects that are cohesive with your event type and brand are an important part of creating a lasting memory of both the event and recognition of your organization (not to mention the organizations that are exhibiting – an added bonus you can use to upsell vendors and sponsors).
Creating that lasting impact is not something you can do with your run-of-the-mill AV and lighting solutions, however. You must choose lighting and AV options that will truly be an entity of the event unto themselves. One way to do that is with projection mapping.
What is Projection Mapping?
Projection Mapping uses everyday video projectors to display video and lighting effects, however, instead of projecting on a flat screen, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. As a formal definition, projection mapping is “the display of an image on a non-flat or non-white surface”.
Utilizing projection mapping can truly transform the environment of your next event. Projection mapping can be used for many things, including advertising for companies or sponsors of your events, live entertainment,decor and ambiance, and anything else you want to add your own unique mark to.
How do you use Projection Mapping?
The best part about projection mapping is that you can work within any budget to make it happen. Whether you want to invest in specialized software, rig up your existing equipment, or hire a third-party AV provider, projection mapping is within reach for any event.
Any of these methods can be used to align the virtual content and the physical objects to make for a stunning display. One thing to note is that projection mapping is best used when trying to enhance a space, not alter it. You want to use the technology to make the most of what’s already there rather than attempt to change the landscape altogether.
Projection Mapping can be used in a variety of applications, including:
Outdoor – Light up the outside of your venue without the hassle of actual lights. You can create designs, use your brand logo, or a variety of other imagery to add dazzle and detail to your venue. Using projection mapping outside also sets the tone of your event before your attendees ever step foot inside.
Opening and Animation Sequences – If you have a kickoff video or presentation for your event, then projection mapping can truly add the “wow” factor. Create a branded opening sequence for your event that use the space fully and makes your brand larger than life.
Enhancing Architecture – If your venue has interesting architectural features or artwork that you want to showcase, then you can use projection mapping to enhance those features by highlighting and adding interest. It can create a true spectacle for your attendees.
Tabletop Centerpieces – Forget the flower arrangements or candles – using projection mapping for tabletop centerpieces can make them a fun focal point of your event. This is an especially great use of projection mapping for weddings.
While you can work to create a projection mapping feature for your next event, odds are that you’ve got your hands full with all of the other details that go into putting on a successful event. For professional, elaborate projection mapping, it’s best to bring in someone or an agency with experience. Always ask for references or videos of their past work, so that you know exactly what it is that they bring to the table and what you can expect for what you’re paying.