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Exclusive Interview: Blended Festival CEO Sean Evans - Part 1

The following is a lightly edited transcript of a candid interview between Dave Leong, CCO of ATX Event Systems and Sean Evans, CEO of My Wine Society and of Blended Festival. Thank you so much for joining me. I am Dave Leong, the Chief…

2020 Year in Review

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The Importance of Executive Engagement

Executive engagement has been called the “DNA” of businesses and organizations. While there’s a lot of research and focus on employee engagement, executive engagement is just as important. Why? Organizations lacking leadership development…
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Three Ways to Maximize an RFP's Value

Writing an RFP for an upcoming event might seem daunting, but armed with the right approach, it makes event season significantly easier. In fact, a thorough RFP can save you loads of time and frustration during the event.  Here’s…
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Ho-Ho-Holiday Parties that will knock your employee’s stockings off

2019 has flown by and we’re coming up on the best time of the year...holiday party planning time! It’s a busy season for corporate event planners and though the typical holiday party might evoke a few eye rolls, we’re looking forward…
ATX Event Systems for Travelcon
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Choosing a Production Partner Right-Sized to Your Needs

Hiring the right-fit production partner can have a substantial impact on the quality and ROI of your event. If your event is small and contained, a transactional production vendor may best serve your needs. For more complex events such as conferences…
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6 Tips for Running an Effective Executive Customer Council

Executive Customer Councils are strategic meetings that serve as very important opportunities for your business to grow and develop. This council is made up of executives who want to invest in seeing your business succeed.  Another term associated…
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Roadshows for the Modern Event Marketer

Event marketing is an ever-changing industry that positions itself as essentially an industry within many industries. Though event marketing is an industry all its own, it’s lifeblood are the industries that support it through actually needing…
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How Field Marketing Drives Top-Line Growth

Field marketing is somewhat of a lost art. Marketing and sales teams have been put into silos where they are almost in competition with one another rather than harmony. Each team wants to prove that their methods work the best and essentially…
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Tips for Building your Field Marketing Department

In contemporary organizations, there’s often a disconnect between marketing and sales. This disconnect or gap stems from two basic reasons (there are more, but these two make up 80 percent of the cause): 1) the organization has been around…