In contemporary organizations, there’s often a disconnect between marketing and sales. This disconnect or gap stems from two basic reasons (there are more, but these two make up 80 percent of the cause): 1) the organization has been around for a long time and the traditional sales model relies heavily on cold-calling and marketing is […]
In order for businesses to generate revenue, they must be able to sell a product or service to customers. While that is a simplified scenario, it is the underlying truth of all for-profit businesses (and even most non-profits and governments). Though sales teams and product teams spend a lot of time thinking about what and […]
The marketing ecosystem and its functions is an essential part of any successful organization. But oftentimes, marketing is also somewhat shrouded in mystery. Everyone knows you need it, but not everyone knows what it is or how to successfully execute any strategy that is created. One of the contributing factors to this issue is that […]
Why is Executive Engagement important? Executive engagement has been called the “DNA” of businesses and organizations. Without leadership development and engagement, the organization can be plagued with little energy or drive. Executive engagement is vital for mentoring and developing good leaders. Executive engagement meetings open the door for improvements and growth to occur. Successful executive […]
Executive Engagement Meetings 101 For any business to profit, customers “who want what only you have to offer” must be present. However, for any business to truly grow and change, Executive Engagement meetings are just as important. An Executive Engagement meeting should lead to organizational changes (if needed) and focus on growth. Staying on task […]
