Entries by Beau

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The Importance of Executive Engagement

Executive engagement has been called the “DNA” of businesses and organizations. While there’s a lot of research and focus on employee engagement, executive engagement is just as important. Why? Organizations lacking leadership development and engagement can be plagued with low productivity and community drive.  Executive engagement is vital for mentoring and developing good leaders who, […]

How to Write an RFP for Your Next Event

Writing an RFP for an upcoming event doesn’t have to feel like an event in-and-of itself. In fact, if done well, it can save your time as well as the production team’s time up front and throughout the event planning and execution process. The goal of an RFP isn’t just to define the necessary onsite […]

Creating Executive Customer Councils

In order for any business to be successful, a strong customer base is an absolute must. Businesses must take feedback from frequent customers very seriously. Listening to your customers will help your business grow, adapt, and prosper. Executive Customer Councils are strategy-focus groups that conduct market research. Holding these types of meetings and events frequently […]

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6 Tips for Running an Effective Executive Customer Council

Executive Customer Councils are strategic meetings that serve as very important opportunities for your business to grow and develop. This council is made up of executives who want to invest in seeing your business succeed.  Another term associated with this meeting is called a CAB. According to the Ignite Advisory Group, “A Customer Advisory Board […]

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Roadshows for the Modern Event Marketer

Event marketing is an ever-changing industry that positions itself as essentially an industry within many industries. Though event marketing is an industry all its own, it’s lifeblood are the industries that support it through actually needing events. Over time, event marketing has been interchanged (and confused) with event planning, field marketing, and other similar, yet […]

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How Field Marketing Drives Top-Line Growth

Field marketing is somewhat of a lost art. Marketing and sales teams have been put into silos where they are almost in competition with one another rather than harmony. Each team wants to prove that their methods work the best and essentially disprove the need for the other department. Much of this disconnect comes from […]