Executive engagement has been called the “DNA” of businesses and organizations. While there’s a lot of research and focus on employee engagement, executive engagement is just as important. Why? Organizations lacking leadership development and engagement can be plagued with low productivity and community drive. Executive engagement is vital for mentoring and developing good leaders who, […]
Writing an RFP for an upcoming event might seem daunting, but armed with the right approach, it makes event season significantly easier. In fact, a thorough RFP can save you loads of time and frustration during the event. Here’s why: an RFP can be used as a roadmap to a successful event. Planning an event […]
2019 has flown by and we’re coming up on the best time of the year…holiday party planning time! It’s a busy season for corporate event planners and though the typical holiday party might evoke a few eye rolls, we’re looking forward to using our AV tech to help produce some affairs to remember. At its […]
Event planning is a complex job, spanning from the strategic to the tactical. One day you may meet with executives to line out conference programs, and the next finds you sampling desserts with catering and calculating seating diagrams for your keynote. When taking your event on the road in a national series or road show, […]
Hiring the right-fit production partner can have a substantial impact on the quality and ROI of your event. If your event is small and contained, a transactional production vendor may best serve your needs. For more complex events such as conferences and multi-location series, you may save both time and money by tapping a true […]
Writing an RFP for an upcoming event doesn’t have to feel like an event in-and-of itself. In fact, if done well, it can save your time as well as the production team’s time up front and throughout the event planning and execution process. The goal of an RFP isn’t just to define the necessary onsite […]
In order for any business to be successful, a strong customer base is an absolute must. Businesses must take feedback from frequent customers very seriously. Listening to your customers will help your business grow, adapt, and prosper. Executive Customer Councils are strategy-focus groups that conduct market research. Holding these types of meetings and events frequently […]
Executive Customer Councils are strategic meetings that serve as very important opportunities for your business to grow and develop. This council is made up of executives who want to invest in seeing your business succeed. Another term associated with this meeting is called a CAB. According to the Ignite Advisory Group, “A Customer Advisory Board […]
Event marketing is an ever-changing industry that positions itself as essentially an industry within many industries. Though event marketing is an industry all its own, it’s lifeblood are the industries that support it through actually needing events. Over time, event marketing has been interchanged (and confused) with event planning, field marketing, and other similar, yet […]
Field marketing is somewhat of a lost art. Marketing and sales teams have been put into silos where they are almost in competition with one another rather than harmony. Each team wants to prove that their methods work the best and essentially disprove the need for the other department. Much of this disconnect comes from […]
